Di Yi Cai Jing·2026-02-13 08:21Core Viewpoint - The news highlights the vibrant consumer market in Shanghai during the 2026 Spring Festival, showcasing the role of CITIC Bank in empowering small and micro enterprises and enhancing consumer experiences through various financial services and promotional activities [1][7]. Group 1: Consumer Market and Financial Empowerment - The consumer market in Shanghai is experiencing significant growth, with CITIC Bank launching a series of promotional activities to enhance the festive atmosphere [1]. - CITIC Bank has introduced the "e-Manager" service to address the financial management challenges faced by franchise brands, improving financial efficiency and reducing operational costs for franchisees [3]. Group 2: New Consumption Trends - The brand "Three Number Coconut" has rapidly expanded, opening over 300 stores nationwide since its inception in 2023, with plans to exceed 1,000 stores by 2026 [2]. - The brand is focusing on creating a fashionable lifestyle for consumers, launching new products and limited editions to enhance social interaction through consumption [2][3]. Group 3: Cultural Integration and Events - The 2026 Yuyuan Lantern Festival exemplifies the integration of traditional culture and modern commerce, attracting significant foot traffic and boosting sales in the Yuyuan shopping area [4][5]. - Last year's festival attracted approximately 4 million visitors, leading to a 62% year-on-year increase in transaction volume, with expectations for further growth this year [5]. Group 4: Financial Services and Consumer Engagement - CITIC Bank is actively participating in various consumer engagement initiatives, including discounts and promotional offers during the Spring Festival, aimed at stimulating consumer spending [7][9]. - The bank's collaboration with various sectors, including jewelry, dining, and cultural industries, demonstrates its commitment to providing comprehensive financial support and understanding industry dynamics [5][7].