中国音数协游戏工委：1月国内游戏市场实际销售收入为324.68亿元 环比增长2.99% 同比增长4.47%

Core Insights - The report indicates that the actual sales revenue of China's gaming market in January 2026 reached 32.468 billion yuan, reflecting a month-on-month increase of 2.99% and a year-on-year increase of 4.47% [3][4] Group 1: Overall Market Performance - The actual sales revenue for January 2026 was 32.468 billion yuan, compared to 31.077 billion yuan in January 2025 [3][4] - The gaming market experienced a month-on-month growth of 2.99% and a year-on-year growth of 4.47% [3][4] Group 2: Mobile Gaming Market - The actual sales revenue of the mobile gaming market in January 2026 was 22.621 billion yuan, showing a month-on-month increase of 1.80% but a year-on-year decline of 1.52% [8][9] - The revenue in January 2025 for the mobile gaming market was 22.970 billion yuan [8] Group 3: Client Games Market - The client games market generated an actual sales revenue of 8.236 billion yuan in January 2026, with a month-on-month increase of 7.77% and a year-on-year increase of 23.46% [12][13] - The revenue for the client games market in January 2025 was 6.671 billion yuan [12] Group 4: Self-Developed Games in Overseas Market - The actual sales revenue from self-developed games in the overseas market was 2.077 billion USD in January 2026, reflecting a month-on-month decrease of 2.50% but a year-on-year increase of 24.05% [14][15] - The revenue for January 2025 in the overseas market was 1.675 billion USD [14] Group 5: Domestic Self-Developed Games Market - The domestic market for self-developed games achieved an actual sales revenue of 25.655 billion yuan in January 2025, with a month-on-month increase of 4.74% and a year-on-year increase of 5.81% [6][7] Group 6: Esports Market - The esports market's actual sales revenue in January 2026 was 15.231 billion yuan, with a month-on-month increase of 4.47% and a year-on-year increase of 4.13% [18][19] - The revenue for the esports market in January 2025 was 14.627 billion yuan [19]