奔驰公布2025年财报数据，营收超万亿人民币，净利润锐减48.8%

Core Insights - Mercedes-Benz reported a significant decline in financial performance for 2025, with revenue dropping to €132.21 billion, a 9.2% decrease from €145.6 billion in 2024 [1][3] - The adjusted EBIT fell to €8.2 billion, down from €13.7 billion in 2024, while net profit plummeted by 48.8% to €5.33 billion [1][3] - The company anticipates that revenue for 2026 will remain at the same level as in 2025 [3] Financial Performance - Revenue for 2025: €132.21 billion, down 9.2% from €145.6 billion in 2024 [1][3] - Adjusted EBIT for 2025: €8.2 billion, compared to €13.7 billion in 2024 [1][3] - Net profit for 2025: €5.33 billion, a decrease of 48.8% from the previous year [1][3] - Free cash flow from industrial operations: €5.4 billion, down from €9.2 billion in 2024 [1][3] - Net working capital: €32.2 billion, slightly up from €31.4 billion at the end of 2024 [1] Sales Performance - Total sales for 2025: 2.16 million units, a 10% decline year-on-year [3] - Sales of pure electric vehicles: 197,300 units, down 4% [3] - Sales of Mercedes-Benz cars: 1.8 million units, down 9% [3] - Sales of Mercedes-Benz vans: 359,100 units, down 11%, with electric van sales increasing by 46% to 28,500 units [3] - Regional sales: Europe at 634,600 units (down 1%), North America at 320,600 units (down 12%), and China at 551,900 units (down 19%) [3] Strategic Initiatives - The company is focusing on a significant technological and product push, planning to launch over 40 new models within three years [3] - In China, Mercedes-Benz achieved over 2.4 million OTA upgrades in 2025 and has implemented advanced driver assistance systems across 17 core models [4] - Collaboration with ByteDance has led to a 97% active usage rate of the AI-powered MBUX virtual assistant [4] - A partnership with Momenta has resulted in the rollout of advanced driver assistance systems, with 9 new models set to feature these systems in 2026 [4]