Group 1 - New Oriental Culture and Tourism Group and Hong Kong PPW Group signed a strategic cooperation agreement to launch the "De Ye Wilderness Challenge" focusing on outdoor education for youth [1][3] - The collaboration aims to integrate the adventurous spirit of the global explorer IP "De Ye" into various outdoor events, exploration camps, themed camps, and derivative products [4] - The event will feature a "light adventure" competition system designed to cultivate exploration spirit, teamwork, and resilience among youth [6] Group 2 - The challenge will have multiple categories for youth and families, including beginner, intermediate, advanced, and parent-child groups, with themed scenarios such as forests, deserts, jungles, and grasslands [6] - The competition structure includes city preliminaries, a national final, and an international themed competition, with the first pilot cities being Zhengzhou and Qingdao in 2026 [6] - This partnership represents a significant step for New Oriental in the outdoor education sector and for PPW Group in expanding its youth adventure IP operations in China [6]
新东方文旅与PPW集团达成战略合作，“德爷荒野挑战赛”正式起航