万达电影：公司与“52TOYS”在IP玩具产品的开发、售卖、市场营销等相关领域展开战略合作

Core Viewpoint - Wanda Film is strategically investing in companies like "52TOYS" and "Pailifang" to explore new consumer markets and attract younger audiences [2] Group 1: Strategic Investments - The company is collaborating with "52TOYS" in the development, sale, and marketing of IP toy products, aiming for mutual advantages and resource sharing to enhance profitability [2] - The strategic investment in "Pailifang," a brand that utilizes an "intelligent imaging + IP derivative" operational model, is expected to leverage Wanda's rich film IP reserves for creating immersive social experiences [2]