《明日方舟：终末地》5亿元登顶1月新游榜 《鹅鸭杀》第三

Core Insights - The Chinese gaming market showed a steady performance in January 2026, with actual sales revenue reaching 32.468 billion yuan, reflecting a month-on-month growth of 2.99% and a year-on-year growth of 4.47%, indicating a continuous positive growth trend [1] - The overseas sales revenue of domestically developed games in January was 2.077 billion USD, marking a significant year-on-year increase of 24.05% [1][12] Market Overview - The overall gaming market in China is stabilizing, supported by both established games and new releases, with a focus on policy adaptation, product iteration, and enhanced user operations [1] - The client game segment emerged as the largest growth highlight, with actual sales revenue of 8.236 billion yuan, showing a month-on-month increase of 7.77% and a year-on-year increase of 23.46% [5] Mobile Gaming Insights - The mobile gaming market experienced a "steady month-on-month increase but year-on-year pressure," with actual sales revenue of 22.621 billion yuan, reflecting a month-on-month growth of 1.8% but a slight year-on-year decline of 1.52% [7] - Major titles like "Honor of Kings" and "Peacekeeper Elite" contributed to revenue growth through content updates and new features, while competition and changing user demands led to declines in some older games [7][8] New Game Performance - New games performed well in January, with "Arknights: Endfield" leading the new game revenue chart with over 500 million yuan, leveraging its classic IP and innovative gameplay [10][12] - "Counter-Strike: Future" also performed strongly, benefiting from its established IP and cross-platform design, topping the iOS free chart on its launch day [12] International Market Dynamics - The overseas market for self-developed games remains a significant growth engine, with January's revenue at 2.077 billion USD, despite a slight month-on-month decline of 2.5% [12] - Successful titles like "Genshin Impact" and "Victory Peak" highlight the global competitiveness and innovation of Chinese games [12][14] Industry Trends - The gaming industry in China is characterized by "internal stability and external growth," with a resurgence in PC games and strong overseas performance injecting new momentum into the sector [16] - Product innovation, IP management, and refined user services are becoming core competitive elements across various segments [16]