乐享盛惠 购在平凉 全域联动点燃消费热潮

Core Viewpoint - The city of Pingliang is launching a comprehensive consumption promotion plan themed "Enjoy Great Discounts, Shop in Pingliang" for 2026, aiming for a retail sales growth of over 7% in social consumer goods through various activities and initiatives [1][3]. Group 1: Consumption Promotion Strategy - The plan includes four major consumption seasons throughout the year, with the current "Welcoming Spring with Fortune" season featuring nine key activities and a provincial fund of 1 million yuan allocated for promotional events [3][4]. - Initiatives include trade-in programs for large consumer goods, distribution of consumer vouchers to union members, and promotions for local agricultural products, creating a collaborative environment between government, businesses, and consumers [3][4]. Group 2: Online and Offline Integration - The promotion activities encompass both online and offline platforms, with e-commerce giants like Alibaba, JD.com, and Douyin establishing special sections for Pingliang's New Year goods, offering various discounts and promotions [4][5]. - Local platforms such as Meituan and Ele.me are hosting online New Year festivals, ensuring continuous service during the Spring Festival, while supermarkets and markets are organizing special sales events [4][5]. Group 3: Community Engagement and Cultural Integration - The "National Trend Celebrating the New Year" event in the Chongtong District combines cultural and commercial activities, featuring traditional performances and local products, enhancing community engagement [4][6]. - The event includes over 200 types of local agricultural products and various cultural activities, creating a festive atmosphere that encourages consumer participation [4][6]. Group 4: Business Participation and Safety Measures - Local businesses are actively participating in the promotion, offering discounts and engaging in collaborative marketing efforts to enhance brand visibility and consumer interest [7]. - The city emphasizes safety measures, requiring event organizers to implement safety plans and ensure product quality, while also improving payment services for consumers [7]. Group 5: Future Outlook - The city plans to continue executing the consumption promotion strategy throughout the year, aiming to enrich consumer experiences and stimulate economic growth [7].