《互联网平台反垄断合规指引》发布，鼓励平台经营者主动开展风险评估自查

Core Viewpoint - The article discusses the introduction of the "Internet Platform Antitrust Compliance Guidelines" to support platform operators in managing antitrust compliance risks and promoting fair competition in the market [1][5]. Summary by Sections Guidelines Overview - The guidelines consist of five chapters and 38 articles, addressing the identification of antitrust risks, risk management, and compliance assurance mechanisms for internet platforms [2]. Risk Examples - The guidelines enumerate eight risk examples, including algorithm collusion, assisting platform operators in reaching monopoly agreements, unfair high pricing, below-cost sales, blocking or shielding, "choose one of two" behavior, "lowest price on the internet," and differential treatment by platforms [3]. - The definition of "choose one of two" behavior involves dominant platform operators abusing their market position to force trading partners to choose between their platform and competitors, using punitive or incentivizing measures to enforce this behavior [3]. - Unfair high pricing is defined as dominant platform operators exploiting their position to charge unfairly high fees to platform operators, even when costs remain stable [3]. Encouragement for Self-Assessment - The guidelines encourage platform operators to proactively conduct risk assessments and self-checks based on the risk examples provided, to avoid antitrust compliance risks [4]. - Effective measures for antitrust compliance risk management are outlined, including risk assessments by industry, necessary actions based on risk levels, and reminders based on personnel roles [4]. Compliance Assurance Mechanism - The guidelines propose the establishment of antitrust compliance management institutions and their functions, encouraging platform operators to develop a closed-loop risk management mechanism [4]. - The market regulatory authority emphasizes the rapid development of the platform economy in China, which plays a significant role in resource allocation efficiency, technological innovation, and economic development [4]. Unique Characteristics of Internet Platforms - Enforcement practices indicate that internet platforms have unique competitive characteristics and behaviors that differ from traditional sectors, highlighting the complexity of competitive behaviors in the platform economy [5]. - The guidelines serve to further refine antitrust compliance rules, providing clearer behavioral guidance for platform operators and enhancing the regular regulatory framework in the platform economy [5].