元气森林唐彬森发全员信：已连续三年保持两位数增长，未提新扩张计划

Core Insights - The internal letter from the founder of Yuanqi Forest emphasizes a focus on "not stirring, honing internal skills, and seeking practical results" for the new year [1][12] - The company has achieved double-digit growth for three consecutive years, with specific product categories showing significant growth [1][12] - The company plans to continue its current strategy without new expansion plans for 2026, reaffirming its commitment to operational efficiency and innovation [1][12] Financial Performance - Yuanqi Forest's overall performance has maintained double-digit growth for three years [1][12] - Vitamin water has become the fastest-growing product, with a year-on-year growth of 128% in 2025; the iced tea series followed with a 56% increase [1][12] - Other notable growth includes a 52% increase in Vitamin C orange and summer black grape sparkling water, and 36% and 34% growth in the "Good Self" series and Alien electrolyte water, respectively [1][12] Market Expansion - By the end of 2025, Yuanqi Forest's cooperative outlets exceeded 1.28 million, with a net increase of 120,000 outlets and coverage in 64 new cities [1][12] - The company is focusing on deepening its core capabilities and enhancing supply chain efficiency to ensure stable product supply [4][17] Strategic Focus - The company has implemented a "three controls" strategy: controlling costs, controlling pricing, and controlling SKU (Stock Keeping Unit) to enhance growth quality [3][14] - Emphasis is placed on returning to the essence of business, respecting rules, and maintaining a focus on core competencies [6][18] Organizational Development - The company is committed to building an efficient organization that balances trust and responsibility, fostering a culture of execution and accountability [7][19] - Continuous optimization of budgeting, assessment, and processes is seen as essential for clearer business lines and more effective collaboration [5][17] Long-term Vision - The company aims to create valuable products for users, focusing on stability, reliability, and the ability to adapt to external changes [5][18] - The founder's letter reflects a commitment to maintaining a clear direction and steady pace, with an emphasis on practical results and continuous improvement [10][22]