Happy Belly Food Group's Heal Wellness Announces the Grand Opening of Its 32nd Location in Grande Prairie, Alberta

Core Insights - Happy Belly Food Group Inc. announces the grand opening of a new Heal Wellness location in Grande Prairie, Alberta, on February 14, 2026, expanding its presence in the quick-service restaurant sector focused on health-conscious offerings [1][3]. Company Expansion - The new Heal Wellness location is situated in the South 40 Shopping Centre, a retail hub with strong vehicle traffic and a mix of national retailers, which is expected to drive customer visits [3]. - Heal Wellness has rapidly expanded, now operating 32 locations with over 176 more in development, contributing to Happy Belly's portfolio of 666 retail franchise locations across various emerging brands [4]. Market Positioning - Heal Wellness specializes in fresh smoothie bowls and smoothies, emphasizing clean ingredients and a health-oriented lifestyle, which aligns with the growing consumer demand for convenient, health-forward food options [1][7]. - The company aims to establish Heal as a leading brand in the açaí and smoothie bowl market across Canada and the U.S., leveraging high-visibility sites for franchise partners [3][4].