MSC地中海邮轮中国区总裁黄瑞玲：创新赋能新航程

Core Viewpoint - MSC Mediterranean Cruises is committed to long-term investment in the Chinese cruise market, marking its 20th anniversary in 2026, and aims to enhance the quality of tourism through innovation and a focus on guest experience [2][3] Group 1: Company Development in China - MSC Mediterranean Cruises entered the Chinese market in 2006, introducing the "flight + cruise" product and deploying homeport cruises [2] - The company resumed operations post-pandemic with the MSC Glory, targeting international guests from regions like Russia and Southeast Asia [2] - The introduction of the "Shanghai-Busan" dual homeport route represents a significant operational innovation for the company in China [2] Group 2: Guest Experience and Service Innovation - The company has launched the industry's first "pre-trip purchase" service, allowing guests to add WiFi, beverages, and shore excursions at the time of booking [3] - Upgraded services include enhanced administrative privileges and the creation of the "ship within a ship" concept for a more exclusive travel experience [3] - The integration of advanced technologies such as robots and AI assistants aims to enrich the onboard experience with diverse cultural and entertainment offerings [3] Group 3: Future Outlook for the Cruise Industry - The next decade in the Chinese cruise market is expected to focus on deep integration of the industry chain, improved operational efficiency, and value innovation [3] - MSC Mediterranean Cruises expresses its commitment to continue collaborating with partners to explore the vast potential of the Chinese cruise market [3]