郎酒董事长汪俊林:做时间的朋友,唯客是尊 | 2026商业新愿景
Jing Ji Guan Cha Wang·2026-02-13 11:24

Group 1 - The Chinese liquor industry is undergoing a deep adjustment, shifting from scale expansion to quality enhancement and from channel-driven to consumer sovereignty [2] - In 2025, under overall industry pressure, the company achieved steady development with a slight increase in dealer shipment volume compared to 2024, highlighting the resilience of the manufacturer-distributor value community [2] - The company emphasizes a three-pronged strategy of "quality, brand, and taste" to strengthen its foundation, supported by significant production and storage capacity [2] Group 2 - In 2026, consumer demands for products and experiences are increasing, marking a critical phase for liquor companies to refine their core competencies [2] - The company adheres to long-termism by investing in quality, having established leading production and storage capacities among top Chinese liquor enterprises over the past 20 years [2] - The company practices altruism by implementing market policies aimed at maintaining a healthy channel ecosystem and stable value chain, emphasizing that short-term profit-seeking undermines long-term trust [2] Group 3 - The company is leveraging its winery as a strategic pivot for innovation and global engagement, aiming to enhance international communication and collaboration with global liquor giants [3] - The company intends to use the "winery" concept to narrate the story of Chinese liquor to the world, reinforcing its commitment to quality and consumer trust [3] - The company positions itself as a friend to time, consumers, and the world, focusing on quality and value creation in its interactions [3]

郎酒董事长汪俊林:做时间的朋友,唯客是尊 | 2026商业新愿景 - Reportify