菏泽农商银行吕陵支行举办年货节：年货进万家，农商送福情

Core Viewpoint - The event "New Year Goods Entering Thousands of Homes, Agricultural Commercial Bank Brings Blessings" organized by Heze Rural Commercial Bank's Luling Branch aims to support local residents in preparing for the upcoming Spring Festival while expressing gratitude to customers for their long-term support [1][3]. Group 1 - The New Year Goods Festival featured a wide variety of essential products for the Spring Festival, including rice, flour, cooking oil, dried fruit gift boxes, candies, pastries, and fresh meat, all sourced from carefully selected suppliers to ensure quality and reasonable prices [3]. - The event included a financial knowledge promotion area where bank staff educated attendees on anti-counterfeiting, telecom fraud prevention, and inclusive finance, distributing over 300 promotional materials and answering more than 50 inquiries, thereby enhancing residents' financial security awareness [3]. - Customers using Agricultural Commercial Bank's cards or mobile banking for payments received exclusive discounts and free gifts such as couplets and "Fu" characters, with many villagers expressing appreciation for the convenient and trustworthy shopping experience [3]. Group 2 - The New Year Goods Festival not only met the community's needs for purchasing festive goods but also strengthened the relationship between the bank and its customers, reflecting the branch's commitment to serving agriculture and caring for people's livelihoods [3]. - The branch plans to continue innovating service models and conducting more beneficial activities to contribute to rural revitalization through financial support [3].