习近平总书记关切事丨老字号闯新路

Core Insights - The article emphasizes the importance of preserving and innovating traditional Chinese brands, known as "laozihao," which carry cultural significance and historical value [2][20]. Group 1: Brand Heritage and Innovation - The Beijing Daoxiangcun pastry shop, established in 1895, showcases traditional craftsmanship while reviving lost products and integrating cultural elements into their offerings [4][11]. - The Chinese government, including President Xi Jinping, has expressed support for the revitalization of these brands, highlighting the need for innovation while maintaining their core values [4][20]. - The article mentions various traditional brands, such as Tianjin's Yangliuqing woodblock New Year paintings, which are adapting to modern aesthetics and expanding their market reach [8][10]. Group 2: Cultural Significance and Community Engagement - Laozihao brands serve as living embodiments of Chinese culture, connecting generations through shared culinary experiences and memories [19][20]. - Initiatives like the Shaanxi Cuisine Cultural Experience Museum aim to engage younger audiences by making traditional culinary arts accessible and relatable [15][16]. - The article highlights the role of these brands in promoting Chinese culture internationally, with examples of products reaching overseas markets [19][20]. Group 3: Market Adaptation and Consumer Trends - Traditional brands are increasingly incorporating modern trends, such as health-conscious products and innovative marketing strategies, to attract younger consumers [12][20]. - The rise of e-commerce and social media has enabled these brands to reach a broader audience, breaking geographical barriers [12][20]. - The article notes that the integration of cultural elements into product design has resonated well with younger consumers, enhancing the appeal of traditional offerings [11][12].