Core Viewpoint - Wanda Film focuses on creating a "super entertainment space" by integrating popular games and anime IPs to enhance immersive offline experiences [1] Business Operations - The company's main business includes cinema film screening and the investment, production, and distribution of films and TV series [1] - Wanda Film is actively expanding its product offerings both inside and outside cinemas to enrich merchandise choices [1] Strategic Initiatives - The launch of the digital rights platform "Rtime Link" aims to bind physical toys with digital assets [1] - The company has introduced self-developed brands "Three Mouths of Time" and "Talking with Water" to attract younger audiences [1] - Strategic investments in companies like "Good Luck Coconut," "52TOYS," and "Photo Cube" are part of the exploration of new consumer markets [1] Target Audience - The company is leveraging the cinematic experience to connect with Generation Z's interests and social interactions, positioning cinemas as offline hubs for this demographic [1]
万达电影:公司努力利用电影的场景塑造能力,将影院变为连接Z世代兴趣与社交的线下枢纽