新春走基层丨“90后”返乡小伙靠“信任经济”为乡亲跑腿

Core Viewpoint - The article highlights the entrepreneurial journey of a young man, Ma Gaojie, who returned to his rural hometown in Henan Province to establish a delivery service called "Xuanwu to Home," leveraging local needs and emotional connections to create a successful business model [1][3][4]. Group 1: Business Model and Strategy - Ma Gaojie identified a significant demand for delivery services in urban areas and sought to replicate this model in his rural town, leading to the creation of "Xuanwu to Home" in 2017 [3]. - The business's success is attributed to a unique "trust economy" model, where Ma Gaojie ensures high-quality service by personally selecting fresh products and maintaining transparency with customers [4]. - The service has expanded significantly, with 80% of local restaurants now using the "Xuanwu to Home" platform, generating nearly 1 million yuan in annual consumption for the town [4]. Group 2: Community Impact and Growth - The success of "Xuanwu to Home" has inspired similar rural delivery services, primarily founded by returning youth, which aim to improve local living conditions and create quality living spaces in rural areas [6]. - Ma Gaojie expresses confidence that the growth of similar services will not harm his business, as they collectively enhance the economic opportunities for young people returning to their hometowns [7].