新春走基层丨六百余年老市集 烟火气里迎新春

Core Insights - The article highlights the vibrant atmosphere of the Fushan Market in Qingdao, which has a history of over 600 years, as it prepares for the upcoming Spring Festival, showcasing a variety of fresh seafood and local products [1][3] - The market has seen a significant increase in foot traffic as the holiday approaches, with new initiatives to attract more vendors and enhance the shopping experience for consumers [2][3] Market Overview - Fushan Market, originally a traditional agricultural market, was upgraded in 2021 and renamed, aiming to modernize and cater to changing consumer preferences [2] - The market is projected to achieve a transaction volume exceeding 300 million yuan by 2025, indicating strong growth potential [2] Consumer Behavior - There is a noticeable shift in consumer habits, with younger generations increasingly valuing the experience of shopping at traditional markets, reflecting a growing trend towards more ritualistic meal preparations [2][3] - The introduction of cold chain logistics for seafood delivery has made it easier for consumers to purchase fresh products without the hassle of carrying them home [2]