Guang Zhou Ri Bao·2026-02-13 12:35Group 1 - The core idea of the articles highlights the increasing popularity of intangible cultural heritage (ICH) experiences during the Spring Festival, transitioning from "check-in" to "immersive" experiences, which are becoming essential for tourists to engage with traditional culture [1][3]. - Data from Meituan Travel indicates a 200% year-on-year increase in searches for "ICH experiences" in the week leading up to the Spring Festival, with top destinations including Beijing, Fuzhou, Kaifeng, and Xi'an [1][3]. - The 00s generation is particularly interested in ICH, making up 30% of the search demographic, favoring interactive and unique experiences [3]. Group 2 - The top ten ICH activities for the 2026 Spring Festival include visiting various cultural sites and learning traditional crafts, such as watching fire dragon performances in Chaoshan and learning bamboo weaving in Yaoshan [3]. - Innovative ICH experiences, such as immersive performances combined with interactive storytelling, are attracting younger audiences, exemplified by the events in Tangshan [3]. - The local cultural tourism is experiencing a boost, with significant increases in visitor numbers and bookings, particularly in Kaifeng, where cultural tourism bookings surged by 175% [3][4]. Group 3 - Hotels are integrating ICH experiences into their services, offering packages that include traditional costume experiences, which are well-received by consumers [4]. - The demand for traditional temple fairs has also risen, with a sevenfold increase in search interest for "New Year temple fairs" during the holiday period [5].