新华文轩：公司于2025年启动抖音本地生活创新营销项目

Group 1 - The core viewpoint of the article is that Xinhua Wenhxuan is seizing the opportunity of local life digitalization by launching an innovative marketing project on Douyin in 2025, aimed at transforming physical bookstores into localized content marketing [1] - The project will leverage Douyin's traffic and live streaming ecosystem to create a closed loop of "content seeding - precise reach - in-store redemption," integrating offline service advantages with online traffic resources [1] - Currently, the company has completed the onboarding of 150 physical bookstores, established 82 Blue V matrix accounts, and incubated 79 live streaming teams for stores, resulting in 13.78 million exposures for the stores throughout the year [1]