HAOXIANGNI(SZ:002582) Zheng Quan Ri Bao Wang·2026-02-13 12:44Core Viewpoint - The opening of the "Haoxiangni" cultural and tourism flagship store in Kaifeng marks a significant collaboration between a leading red date company and a prominent cultural tourism platform, aligning with Henan Province's strategy for cultural and creative integration [1][2]. Group 1: Company Overview - Haoxiangni has been deeply involved in the red date industry for 34 years, evolving from a local producer to an industry benchmark known as the "red date expert" [1]. - The company emphasizes a mission to provide healthy food to those who value health, creating an ecosystem around "red dates + health-preserving fresh food" [1]. Group 2: Store Concept and Cultural Integration - The new store is designed to be more than a typical retail space; it integrates the cultural essence of the "Qingming Shanghe Tu" (Along the River During the Qingming Festival) and features a unique "Bai Xi Workshop" for cultural experiences [2]. - The store offers not only classic red date products but also incorporates Song Dynasty cultural elements and immersive experiences, transforming the shopping experience into a cultural journey [2]. Group 3: Future Plans and Expansion - Following the flagship store's opening, Haoxiangni plans to replicate this cultural tourism model in other top tourist destinations in Henan, such as Luoyang, to further explore and promote local cultural heritage [3]. - The company aims to rejuvenate the 8,000-year-old red date culture within the tourism sector, contributing to the development of cultural and creative industries in Henan [3].