谦寻控股董事长董海锋：重塑直播信任场｜2026商业新愿景

Group 1 - The live e-commerce industry is transitioning from a phase of rapid growth to deep integration with the real economy by 2025, focusing on value competition rather than mere traffic battles [2] - Qianxun has developed a mature business model for agricultural assistance, moving from simple sales in live broadcasts to a comprehensive approach that includes direct collaboration with high-quality agricultural bases [2] - The company has entered a 3.0 phase of agricultural assistance, emphasizing industry co-construction, such as collaborating with agricultural universities to improve seed cultivation and providing full-scale purchasing to reduce dependency on single sales events [2] Group 2 - In 2025, Qianxun adopted a restrained approach to short dramas, focusing on building brand value rather than chasing fleeting traffic, integrating commercial content into storytelling to create emotional resonance [3] - The company is accelerating its use of AI technology, with its Lingke system enhancing efficiency by three times in product selection for live broadcasts and identifying compliance risks in real-time [3] - As the industry enters a period of stock competition in 2026, the focus is shifting from traffic battles to deeper systemic capabilities, with emotional connections and value recognition becoming key competitive barriers [3][4]