谦寻控股董事长董海锋：重塑直播信任场

Group 1 - The core viewpoint of the articles highlights the transformation of the live e-commerce industry from rapid growth to deep integration with the real economy by 2025, focusing on value competition rather than mere traffic battles [1][2] - Qianxun has developed a mature business model for agricultural assistance, moving from simple sales in live broadcasts to a comprehensive approach that includes direct collaboration with high-quality agricultural bases across China [1] - The company has entered a 3.0 phase of agricultural assistance, emphasizing industry co-construction, where it not only sells products but also collaborates with agricultural universities to improve seed cultivation and provides full-scale purchasing to reduce dependency on single sales events [1] Group 2 - In 2025, Qianxun adopted a restrained approach to short dramas, focusing on building brand value rather than chasing fleeting traffic, integrating commercial content into storytelling to create emotional resonance during major promotional events [2] - The company accelerated its use of AI technology, enhancing operational efficiency and compliance in live e-commerce, with its Lingke system improving product selection efficiency by three times and identifying risks in real-time [2] - By 2026, the industry is expected to shift from traffic competition to deeper systemic capability competition, with emotional connections and value recognition becoming the true competitive barriers [2][3]