万达电影：“预约放映”可以更好地满足观众对多元化、个性化电影内容的需求

Core Viewpoint - Wanda Film is leveraging its extensive membership system, active online platforms, and nationwide cinema network to enhance audience engagement and meet diverse movie content demands through innovative operational models [1] Group 1 - The company has a large membership system and active online platforms, including apps and mini-programs, which facilitate better audience interaction [1] - The "reservation screening" feature is designed to cater to the audience's needs for diverse and personalized movie content, allowing for more precise scheduling and operations in cinemas [1] - The company is exploring various operational models and expanding non-traditional screening content to attract different customer segments back to theaters [1] Group 2 - The company is a participant in the "National Art Film Screening Alliance" initiated by the National Film Administration, representing a proactive exploration of new operational strategies [1]