新春走基层｜广富林焕新：“上海之根”以科技唤醒6000年文明史

Core Insights - The Guangfulin Cultural Exhibition Hall has undergone a comprehensive upgrade through a model of "academic tracing + scene reconstruction + industrial activation" to enhance paid conversion rates with high-tech immersive experiences and integration of cultural tourism and commercial exhibitions [1][12] - Guangfulin is recognized as a significant archaeological site that challenges the perception of Shanghai's historical development, showcasing 6,000 years of civilization [3][6] - The recent renovation aims to increase the low paid visitor conversion rate, which stands at approximately 20% of the total annual visitors, by enhancing the cultural narrative and interactive elements of the exhibition [6][9] Investment and Development - The renovation project has received an investment of approximately 30 million yuan, supported by various governmental departments, and is set to officially launch in the second half of 2025 [3][12] - The upgrade includes the creation of new attractions such as the "Fulin Fantasy" XR immersive theater and a cultural exchange base, aimed at activating the cultural heritage of Guangfulin [6][12] Visitor Experience Enhancement - The exhibition hall now incorporates dynamic imaging, sound, and lighting to recreate the life scenes of Guangfulin's ancestors, transforming static displays into interactive experiences [9][12] - The innovative use of a layered narrative system allows for real-time interaction, enhancing visitor engagement and understanding of Guangfulin's cultural significance [9][12] Economic Impact - The integration of cultural, tourism, commercial, and exhibition sectors is expected to extend visitor spending time and stimulate consumption in dining, accommodation, and shopping [12] - The renovation aligns with Shanghai's policy initiatives to promote the synergy of cultural and commercial activities, aiming to enhance the overall cultural tourism industry in the region [12]