【马年说马】新疆博物馆马文物“出圈” 游客：沾沾喜气

Core Viewpoint - The Xinjiang Uygur Autonomous Region Museum is experiencing a surge in popularity due to its horse-related artifacts, coinciding with the upcoming Year of the Horse, and has launched a special exhibition and various cultural products inspired by these artifacts [2]. Group 1: Exhibition and Artifacts - The museum has introduced a special exhibition titled "Qiji Chichun - Spring Special Exhibition for the Year of the Horse," featuring various horse artifacts that have become popular among visitors [2]. - Notable artifacts include colorful clay sculptures of horse figurines and polo players, which have gained significant attention [2]. Group 2: Cultural Products - The museum has developed a series of cultural products based on horse artifacts, including "Success at Once" scented sachets and wooden refrigerator magnets inspired by horse motifs [2]. - A collaboration with the Kizil Museum has resulted in the launch of a blind box inspired by the Przewalski's horse, showcasing the cultural significance of horses in the region [2]. Group 3: Cultural Significance - The horse symbolizes various positive qualities and aspirations in Chinese culture, such as success and loyalty, which are deeply embedded in the cultural memory [2]. - The enduring nature of horse artifacts reflects their historical significance, while the new cultural products infuse these artifacts with contemporary cultural meanings [2].