（新春走基层）江苏徐州上门做饭业态走红 新春消费增添新活力

Core Viewpoint - The rise of "private chef home cooking" services in Xuzhou is transforming the traditional family reunion dinner during the Spring Festival, creating new consumption trends and boosting employment and economic development [1][3]. Group 1: Service Model and User Engagement - The platform, initiated in 2021 under the guidance of the Xuzhou Business Bureau, aims to assist "4050 personnel" in re-employment and has evolved into a dual service model of "family version + private chef version" to cater to diverse dining needs [3][5]. - The platform has over 200,000 registered users nationwide, with more than 400 registered "aunties" in Xuzhou and a service team of over 300 regular order-takers and 70 professional chefs, covering the Shanghai, Jiangsu, and Zhejiang regions [3][5]. - Orders for home cooking services during the Spring Festival have seen a year-on-year increase of over 300% in Xuzhou, indicating a strong alignment with current consumer demands for intimate and high-quality dining experiences at home [3][5]. Group 2: Industry Trends and Future Directions - The trend of chefs providing home cooking services is seen as a new direction for the industry, allowing for customized menus based on consumer preferences, which offers more flexibility compared to traditional restaurant dining [5]. - The emergence of home cooking services reflects a shift towards consumption upgrades and personalized demands, opening new avenues in the job market [5]. - Experts suggest that the industry should focus on professionalization, differentiation, standardization, and regulation to ensure sustainable development, with recommendations for tailored service plans and flexible pricing [5].