美腕创始人戚振波：直播电商进入价值深耕时代｜2026商业新愿景

Core Insights - The live e-commerce industry is entering a phase of value reconstruction, moving away from chaotic growth towards a more regulated and sustainable growth model as the "Live E-commerce Supervision Management Measures" come into effect [2] - The focus is shifting from sheer traffic and GMV (Gross Merchandise Volume) to trust and cognitive recognition as new growth engines in the industry [2] Industry Trends - The industry is transitioning from a traffic-driven model to a quality-driven approach, with brands like Li Jiaqi's adopting a "brand-driven, professional assistant" model to enhance professional barriers [3] - The complexity of managing multiple live streams requires a robust supply chain and quality control system to maintain user trust across various platforms [3] Business Strategies - The live e-commerce model is evolving into a C2M (Customer-to-Manufacturer) model, where real-time demand sensing and agile brand responses are becoming critical [4] - The company aims to deepen user experience, enhance digital efficiency in industry collaboration, and upgrade content value in response to stricter industry regulations expected in 2026 [4] Future Outlook - By 2026, the focus of competition in live e-commerce will shift from traffic scale and conversion efficiency to content innovation and value system strength [4] - The company plans to build an expert anchor matrix to enhance the content product attributes of live streams, aiming for professional, serialized, and IP-based content [5] Value Innovation - The company will leverage C2M collaboration, data-driven product selection, and comprehensive quality control to empower brand partners, aiming to provide consumers with a reliable and transparent experience [6] - The long-term vision is to establish the company as a trusted consumer partner, a deep collaborator with the industry, a builder of professional content, and a practitioner of benevolent commerce [6]