Niu(US:NIU) Jing Ji Guan Cha Wang·2026-02-13 13:19Core Insights - Niu Technologies has announced a series of strategic initiatives for 2026, focusing on brand rejuvenation, capacity expansion, product planning, and channel development to enhance market competitiveness Brand Marketing Activities - On January 30, 2026, Niu Technologies officially announced actors Wu Lei and Song Yuqi as global brand ambassadors, launching a brand refresh campaign aimed at Generation Z with the new slogan "I, want Niu" to strengthen its youthful image and market influence [2] Capacity Expansion - Niu Technologies announced a third round of investment in the Changzhou Xitaihu base, adding an annual production capacity of 1.5 million smart mobility units. Once fully operational, the base's annual capacity will exceed 3 million units, with an expected output value of over 10 billion yuan. This capacity enhancement plan aims to support global market expansion and supply chain optimization [3] Product Development Progress - Niu Technologies plans to launch five major series and nearly 20 new national standard products in 2026, responding to the new electric vehicle national standard policy set to take effect in December 2025. The company previously launched 19 new products in 2025 and has accumulated over 800 patents, focusing on upgrades in intelligence and safety technology [4] Company Business Status - As of September 30, 2025, Niu Technologies had 4,542 domestic stores covering first to fourth-tier cities, and continues to enhance online traffic to improve conversion efficiency. The company expects to further strengthen its channel network to support sales growth [5]