领跑2026开年影像市场：DJI大疆稳居中国运动相机零售销量榜首

Core Insights - The Chinese action camera online market experienced growth in the first six weeks of 2026, with sales reaching 331,000 units and revenue hitting 790 million yuan [1] - DJI secured a dominant position in the market with a cumulative brand market share of 63.6%, establishing itself as the leader in the action camera segment [1] - The report highlights a significant shift in the panoramic camera segment, where DJI's Osmo 360 drone achieved a 45% share, disrupting the previous market dynamics led by Insta360 [1] Market Performance - In the traditional action camera segment, sales accounted for 66.9% of the market, with DJI leading at 70.0% market share, capturing three of the top five bestselling models [2] - The top-selling traditional action camera model was DJI's Osmo Action 5 Pro, followed by Osmo Action 6 and Insta360's ACE Pro 2 [4] - The emerging wearable camera segment saw DJI's Osmo Nano leading with a 49.9% market share, indicating strong consumer preference for lightweight and professional imaging products [4][6] Consumer Trends - The report attributes the surge in high-end imaging equipment sales to "self-indulgent consumption" trends around the Spring Festival and the rise of winter sports and long-distance travel [8] - DJI's comprehensive product lineup across various scenarios (sky, ground, and wearable) effectively captured the demand surge in the market [8]