Why shoppers queue 40 minutes for their favourite cashier

Shoppers queuing for up to 40 minutes for a specific cashier at a US supermarket has drawn attention across the grocery retail sector. The incident, widely reported in US media, highlights a broader trend in grocery retail: some customers are prepared to accept longer checkout wait times in exchange for personalised service and human interaction. At a time when supermarket chains are investing heavily in self-checkout technology and automation, the case raises questions about how customer experience, re ...