Group 1 - The event "2026 Year of the Horse潮范海派定制迎新季" was launched in Shanghai, focusing on new Chinese-style and high-end customization, aiming to support Shanghai's development as an international consumption center [1][3] - The high-end customization market, represented by new Chinese-style products, is experiencing new growth opportunities due to increasing consumer demand for personalization, cultural significance, and quality [3][5] - The event integrates design resources, brand power, and consumer scenarios to explore a new model of high-end customization and cultural consumption in Shanghai, signaling positive trends for the upcoming consumer market [3][5] Group 2 - The event aims to activate traditional culture's innovative expression in a contemporary context through new Chinese-style clothing, promoting a shift from simple purchasing to a complex cultural experience [5][6] - With the optimization of China's visa-free policies, inbound consumption has become a significant growth point for Shanghai's market, with over 9.36 million inbound tourists expected in 2025, a nearly 40% increase from 2024 [5][6] - The establishment of the "尚街新中式产业集聚平台" by Oriental International Group aims to transition new Chinese-style enterprises from a fragmented state to a clustered and scaled development, enhancing the long-term display and dissemination of new Chinese culture [6][7]
“2026马年潮范海派定制迎新季”在沪启动,拓展新中式高端定制新赛道
Xin Lang Cai Jing·2026-02-13 16:25