金价“拉锯战”中的投资图谱:近六成受访者为“新玩家”近七成不买黄金首饰
Shang Hai Zheng Quan Bao·2026-02-13 17:04

Core Insights - The gold market is experiencing significant volatility, with prices fluctuating dramatically, indicating a new normal for investors [1][9] - A substantial portion of investors are new entrants, with nearly 57% having entered the market since last year, reflecting a shift in gold's status from a peripheral asset to a core investment [2][3] Investor Sentiment and Behavior - 38.8% of respondents hold more than 10% of their investable assets in gold, with 9.95% investing over half of their assets in gold, suggesting a shift towards viewing gold as a risk asset rather than merely a safe haven [3][5] - 42.82% of investors express cautious optimism about gold prices, while 21.29% report stable emotional responses, indicating a generally rational approach amidst market fluctuations [4] Investment Strategies and Preferences - The majority of investors (37.13%) are choosing to hold their positions and observe market changes, while 26.73% are looking to increase their holdings, indicating a prevailing bullish sentiment [7] - Gold ETFs and funds are the preferred investment vehicles, chosen by 32.5% of respondents, highlighting their appeal due to low entry barriers and high liquidity [6] Market Dynamics and Future Outlook - The recent sharp decline in gold prices is attributed to broader market conditions, including declines in the U.S. stock market and changing investor sentiment, particularly in technology stocks [8] - Analysts predict that while the long-term trend for gold prices remains upward, volatility is expected to increase due to various macroeconomic factors and geopolitical risks [9]