鞋履行业品牌出海与渠道调整，韦科鞋业股价波动显著

Industry Overview - The footwear industry is currently focused on brand expansion and channel development, with significant movements in both domestic and international markets [1] - Rockfish Weatherwear, a UK functional ballet shoe brand, opened a new store in Shanghai and plans to expand to approximately 100 stores in China within three years, aiming for annual revenue of 1 billion yuan [1] - The export value of Jieyang footwear industry is projected to reach 946 million yuan by 2025, indicating the effectiveness of the brand's overseas strategy through IP collaborations and cross-border e-commerce [1] - Allbirds announced plans to close all its full-price stores in the U.S. by the end of February, focusing resources on e-commerce channels, reflecting a trend of channel adjustment in the industry [1] - The sports footwear market is expected to maintain growth, with a projected market size growth rate of 6% in China by 2025, driven by rising demand for functional and fashionable products [1] Company Performance - Weyco Group (WEYS.OQ) experienced significant stock price fluctuations over the past week, closing at $31.45 on February 13, with a five-day price change of -4.20% and a range of 7.25% [2] - The stock saw a single-day drop of 4.36% on February 9 but rebounded by 1.38% to $31.60 on February 11; trading was light on February 13 with a turnover rate of only 0.00% [2] - Weyco's performance was weaker than the footwear accessories sector, which had a five-day change of 1.14%, and the broader U.S. market, with the Dow Jones down 1.66% [2] - The company's latest price-to-earnings ratio (TTM) is 12.38, with a dividend yield of 3.40%, and a total market capitalization of approximately $300 million [2]