Proofpoint Targets Workplace AI Risks With Acuvity Buy

Core Insights - Proofpoint is enhancing its cybersecurity platform by acquiring Acuvity, which specializes in AI enterprise security and governance [2] - The acquisition aims to provide AI-native visibility, governance, and run-time protection for AI and agent-driven workflows [2][3] - This move is intended to help organizations mitigate risks associated with deploying AI technologies, such as shadow AI and sensitive data exposure [7] Company Strategies - Proofpoint's Chief Strategy Officer emphasized that the combination with Acuvity will allow organizations to adopt AI tools with the necessary governance and control to manage risks effectively [8] - Acuvity's CEO noted that the partnership will assist enterprises in navigating the complexities of securing AI adoption [8] - The acquisition follows Proofpoint's recent purchases of Hornetsecurity Group and Nuclei, indicating a strategic focus on enhancing its AI-driven security offerings [10][11] Industry Context - The integration of AI into business processes is creating new security challenges, necessitating a shift in how organizations govern AI interactions and decisions [9] - The cybersecurity landscape is evolving, with a growing emphasis on protecting not just data but also the AI systems that interact with it [9]