守百年匠心 立时代潮头

Core Viewpoint - The documentary series "Old Brands, New Waves" Season 3 will air from February 17 to March 23, 2026, on Tianjin TV, featuring 30 episodes, each lasting 8 minutes, focusing on the heritage and innovation of traditional brands in Tianjin [3]. Group 1: Documentary Overview - The series aims to highlight the emotional connection, cultural heritage, and national memory embodied by old brands, with Tianjin being a historical cultural city and a birthplace of modern Chinese industry, housing 213 old brands, including 72 national brands [3]. - Each episode will focus on a specific old brand, exploring its human stories, brand craftsmanship, and regional culture, while incorporating expert interpretations and archival materials [3][4]. - The first season of "Old Brands, New Waves" received recognition as an excellent series of short documentaries by the National Radio and Television Administration for 2024 [3]. Group 2: Featured Brands and Themes - The documentary will cover various brands such as Renli Woolen, Daqiao Welding Materials, and Tianjin Musical Instruments, showcasing their resilience and innovation in alignment with contemporary times [4]. - It will also highlight the Sixth Pharmaceutical Factory's breakthroughs in modernizing traditional Chinese medicine, as well as the cultural significance of the China Grand Theatre as a testing ground for renowned performers [4]. - The series emphasizes the organic unity of thought, art, humanity, and history, using vivid stories and real images to reflect the national spirit, resilience, patriotism, and commitment to innovation behind these old brands [4].