冰雪世界中的“沸腾”年味儿

Core Viewpoint - Jilin Province is enhancing its ice and snow tourism offerings with new products and activities, aiming to attract both local and out-of-town visitors during the winter season, particularly around the Spring Festival [1][4]. Group 1: New Attractions and Activities - The newly opened Changchun Wanda Mall features a large indoor ski resort with a snow slope drop equivalent to 30 stories, accommodating up to 3,000 visitors at once [2] - Jilin Province has introduced various new ice and snow tourism products, including the Changchun Ice and Snow New World and new ski areas in Jilin City, enhancing the overall visitor experience [2] - The province is hosting over 300 themed activities during the Spring Festival, including immersive performances and traditional cultural events, to enrich the festive atmosphere [4] Group 2: Transportation and Visitor Experience - Jilin has upgraded its transportation services, including the opening of the Shenbai High-Speed Railway and the establishment of 32 direct ice and snow tourism bus routes, facilitating easier access for tourists [6] - The province expects to transport approximately 3.03 million passengers during the Spring Festival, with a 2.3% year-on-year increase, and anticipates that 70% of these will be tourists [6] - Enhanced visitor services include dedicated airport counters, travel information centers, and direct shuttle services to ski resorts, improving the overall travel experience [6][7] Group 3: Economic Impact and Future Projections - Jilin Province has established a 5 billion yuan ice and snow economy fund and increased its ice and snow consumption vouchers to 1 billion yuan, indicating strong financial support for the tourism sector [7] - The province anticipates a 15% increase in both domestic tourist numbers and total spending during the 2025-2026 snow season compared to the previous year, reflecting positive market response [7]