六大场景、多重优惠，山东春节促消费活动2月15日启动

Group 1 - The core theme of Shandong's "Le Gou New Spring, Fortune Full Qilu" campaign is to promote consumption during the Spring Festival from February 15 to 23, focusing on six major areas: eating, accommodation, transportation, tourism, shopping, and entertainment [1][2]. - Various local restaurants are offering special reunion dinner packages and showcasing Shandong cuisine, while home appliance and decoration companies are hosting sales events, and hotels are providing discounts for family stays [2][3]. - Transportation services are enhanced with optimized air-rail connections, ticket lotteries, and improved convenience services at gas stations, ensuring a smooth travel experience for consumers [2][3]. Group 2 - Financial incentives include a continuation of the old-for-new policy for cars and appliances, with a total of 60 million yuan allocated for retail and dining vouchers, and additional subsidies for winter sports activities [3]. - The campaign also features cross-industry collaborations, such as combined tickets for tourism, dining, and performances, along with rewards for small purchases, enhancing the overall consumer experience [3]. - Shandong is actively promoting inbound tourism by offering special packages for international visitors, particularly targeting Southeast Asian markets, and ensuring seamless payment options for foreign tourists [3].