Google targeted by EU over online ad price practices unfair to advertisers

Group 1 - Google is facing potential EU antitrust scrutiny over concerns that it may be unfairly increasing online advertising prices, as indicated in a letter to advertisers [1][2] - The European Commission is particularly focused on Google's auction practices for advertising on Google Search, alleging that the company is artificially raising auction clearing prices to the detriment of advertisers [2][4] - Google maintains that its search ads support small businesses and that ad prices are determined through a real-time auction process that considers factors like competition and ad quality [3] Group 2 - The U.S. Justice Department has accused Google of manipulating online auctions to benefit its own financial interests, which could escalate tensions between the U.S. government and EU regulators [4] - The European Commission is prepared to investigate anti-competitive practices across all sectors if concrete evidence is found, and recipients of the letter have until March 2 to provide feedback [4]