Core Insights - The company aims to become the first stock in China's agricultural full industry chain by 2025, emphasizing the importance of digital technology in serving rural areas and addressing farmers' challenges in selling products [2] - The transformation of agriculture through digitalization is not just a slogan but a reality, with the company focusing on ensuring farmers can sell their products at better prices and with stability [2][3] Digital Transformation - The company is implementing digital transformation across the agricultural full industry chain through two main business modules: Wo Zhong Tian and Wo Lai Cai, actively participating in farming operations and utilizing data systems for better crop selection [3] - Wo Lai Cai is establishing a chain network in rural areas to address the initial selling difficulties, emphasizing trust as the core competitive advantage [3] International Expansion - The year 2025 is projected to be a "digital year" for China's agricultural imports and exports, with the company experiencing rapid growth in international business, assisting domestic products in reaching global markets [4] - Plans are in place to expand planting bases in Southeast Asia, the Middle East, and Africa, focusing on tropical economic crops to meet global consumer demands [4] AI Integration - The company has introduced an AI dialogue robot, "Xiao Tian," to assist farmers with market information and sales connections, enhancing decision-making processes [5] - A comprehensive AI integration of the company's app is planned for 2026, aiming to automate the generation of standard SKUs and improve buyer connections [5] Future Development Goals - The company aims to deepen its presence in major production areas and become a nationwide chain of agricultural brokers, while also enhancing seed and agricultural supply services through partnerships with top research institutions [6] - The focus is on achieving high-quality development across the entire industry chain, ensuring sustainable practices and efficient food safety measures [6]
一亩田创始人邓锦宏:以数字农业为犁,深耕万亿乡村市场|2026商业新愿景
Jing Ji Guan Cha Wang·2026-02-14 00:35