Google Hit by EU Antitrust Probe Over Search Ads Pricing

European Commission Google, the target for billions of euros in European Union antitrust fines, has been hit by a fresh EU probe over concerns it’s illegally rigging the cost of advertising on its search engine. The European Commission suspects the Alphabet Inc. unit is “artificially increasing the clearing price” of ad auctions “to the detriment of advertisers,” according to a copy of a Feb. 9 letter to potentially affected businesses, seen by Bloomberg. Most Read from Bloomberg The Brussels-based re ...