南京出台政策发力“毛孩子经济”，力争2028年全市宠物产业规模突破100亿元

Core Viewpoint - Nanjing aims to become a national innovation source and high-quality development pioneer in the pet economy, targeting a pet industry scale of over 10 billion yuan by 2028 and 15 billion yuan by 2030 [1] Group 1: Development Strategies - Nanjing will develop "pet + cultural tourism" by creating over three pet consumption characteristic blocks and more than ten new pet consumption scenarios across the city [2] - The city plans to enhance "pet + services" by standardizing pet care and medical services, promoting chain and specialized operations in pet medical institutions, and encouraging pet insurance [2] - The initiative includes advancing "pet + retail" by establishing a pet retail system covering communities and malls, and integrating pet industry resources with cross-border e-commerce to boost export trade [2] - Nanjing will focus on cultivating over ten brand enterprises with core technologies and high market recognition in the "pet + brand" sector [2] Group 2: Industry Clusters - The plan emphasizes creating pet industry clusters in various districts, including health, pharmaceuticals, technology, and consumer goods, leveraging Nanjing's biopharmaceutical advantages [3] - The city aims to strengthen the pet food and medicine industry, targeting the approval of over three original innovative pet drugs and more than 20 new veterinary drug registration certificates [3] - Nanjing will support the establishment of a pet industry alliance led by Nanjing Agricultural University and promote innovation and entrepreneurship competitions in the sector [3] Group 3: Market Potential - Currently, Nanjing has approximately 1.5 million pets, with the pet industry valued at around 5 billion yuan, showcasing significant market potential and a solid industrial foundation [4] - The "Mao Hai Island" project in Jianye District, set to open in November 2024, will feature an 8,000 square meter area focused on pet socialization and interaction, attracting nearly 10,000 visitors monthly, with 70% being pet owners [4] Group 4: Infrastructure Development - The first pet industry park, G Park, will open in Jiangbei New District in December 2025, integrating ecological tourism and pet economy, and offering diverse services including medical care and social interaction [5] - The Qixia District has issued its own implementation opinions to promote the pet economy, focusing on innovation, cluster development, and a high-quality development system covering the entire supply chain [6]