中经评论：春节档为何让人期待

Group 1 - The upcoming Spring Festival holiday is expected to be the longest in history, lasting 9 days, with 8 films set to be released, covering diverse themes such as national sentiment and martial arts adventure [1] - The box office for the Spring Festival has grown significantly from 1.451 billion in 2014 to 9.514 billion in 2025, an increase of over 5.5 times, driven by blockbuster films like "Ne Zha" [1] - The Spring Festival has evolved beyond a mere viewing period into a cultural ritual that reflects collective resonance and commercial energy, serving as a window to observe social confidence and economic pulse [1] Group 2 - The diversity of the 8 films reflects the multi-layered structure and immense potential of the Chinese consumer market, catering to various age groups, regions, and aesthetic preferences [2] - The film industry’s total output value reached 817.259 billion in 2025, with initiatives linking film consumption to tourism and dining, driving consumer spending in broader economic sectors [2] - The Spring Festival has become a widely recognized "new custom," where families gather in cinemas, creating intergenerational emotional dialogues and enhancing the sense of community [2] Group 3 - The deeper significance of the Spring Festival lies in the "sense of gain" it provides, as audiences return to reality with inspiration and positive attitudes, which can translate into rational consumption [3] - The vitality and confidence generated from cultural experiences contribute to smoother economic operations and a more determined societal progress [3] - The emotional connection fostered by films during the Spring Festival leaves a lasting impact that extends beyond box office numbers, nurturing a love for life and hope for the future [3]