Di Yi Cai Jing·2026-02-14 01:45Group 1 - The core viewpoint of the articles highlights the efforts of the Bank of China Shanghai Branch to enhance the consumer experience during the Spring Festival by integrating financial services into various consumption scenarios, thereby stimulating domestic demand and promoting consumption [1][2][4] Group 2 - The Bank of China Shanghai Branch has launched a series of promotional activities, including "Zhonghang Huichu Travel," "Zhonghang Huijingcai," and "Zhonghang Fenxiangche," to cater to the concentrated consumer demand during the Spring Festival, utilizing payment discounts and interactive engagement to boost consumer willingness [2] - The bank is collaborating with the Shanghai Municipal Bureau of Culture and Tourism to promote consumption through various digital and interactive activities, enhancing the integration of digital finance with physical consumption [2][3] - The bank is focusing on cross-border consumption by upgrading credit card services for outbound consumers and providing comprehensive services for inbound foreign visitors, including foreign currency exchange and tax refund services [3] Group 3 - The Bank of China Shanghai Branch is implementing policies to enhance consumer loan applications and improve the experience of applying for interest subsidies, thereby releasing consumer potential and making financial services more accessible [4] - The bank is leveraging the "Zhongyin E-loan" brand to expand into various consumption scenarios, including education, home decoration, and tourism, while providing tangible benefits to consumers through interest rate discounts and financial incentives [4] - The bank aims to continue supporting the transformation towards a consumption-driven society by innovating financial products and optimizing service experiences to contribute to the development of Shanghai as an international consumption center [4]