63.6% ！领跑2026开年影像市场，大疆稳居中国运动相机零售销量榜首

Core Insights - DJI maintains a strong position in the drone market and has also secured the top spot in the action camera sales, with a cumulative brand market share of 63.6% in China's online action camera market [1] Group 1: Market Performance - In the first six weeks of 2026, the online action camera market in China saw sales of 331,000 units and revenue of 790 million yuan [1] - Traditional action cameras accounted for 66.9% of the market share, with DJI leading at 70.0% [2] - The Osmo Action 5 Pro from DJI ranked first among the top-selling models, with DJI holding three out of the top five positions [2] Group 2: Emerging Segments - In the emerging wearable camera segment, DJI's Osmo Nano captured a 49.9% market share, making it the top choice for consumers [7] - The growth in high-end imaging devices is driven by "self-consumption" trends and increased interest in winter sports and long-distance travel [10] - DJI's comprehensive product lineup across various scenarios (sky, ground, and wearable) has effectively captured the demand surge [10] Group 3: Competitive Landscape - The Osmo 360 has emerged as a leading product in the panoramic camera segment, achieving a 45% share of single product sales [1] - Insta360 follows DJI in the market, with a 21.4% share in traditional action cameras and a 30.3% share in wearable cameras [2][7]