智造新消费｜“科技年货”热销 “赛博年味”正浓

Core Insights - The article highlights the growing popularity of "tech products" in Shenzhen, particularly in the Huaqiangbei area, where consumers are drawn to innovative items like AI glasses and robotic pets, reflecting a shift in consumer preferences towards technology-driven gifts [1][2][3] Group 1: Product Trends - The LiberLive C2, a stringless guitar, has gained significant attention since its launch in August 2025, achieving strong sales across various e-commerce platforms and receiving international recognition at the CES in Las Vegas [2] - AI-integrated products, such as AI glasses, have seen a remarkable sales increase, with year-on-year growth of approximately 70% to 80%, making them one of the fastest-growing categories in the tech market [3] Group 2: Market Dynamics - The "tech year-end gifts" trend is supported by a combination of government subsidies, platform discounts, and trade-in programs, leading to significant price reductions and increased consumer orders [3] - Shenzhen is home to over 2,600 AI enterprises, with projections indicating that the core AI industry revenue will reach around 220 billion yuan by 2025, positioning the city as a leader in the national AI sector [2]