科罗娜携手2026年米兰-科尔蒂纳冬奥会，就为这一刻！

Core Insights - Corona brand is closely linked with sports and celebrations, becoming the first global beer sponsor for the 2024 Olympics with its non-alcoholic beer, Corona Cero [1] - The brand has announced its athlete ambassador team for the 2026 Milan-Cortina Winter Olympics, showcasing top winter athletes and reinforcing its global influence as an Olympic partner and a highly valuable beer brand [1] Group 1: Marketing Initiatives - The "TIME CERO" initiative encourages athletes to maintain balance and relaxation amidst competition, featuring "Cero Stress Zones" in the Olympic Village and creating spaces like Corona Hotel and Casa Corona for athletes to rejuvenate [2] - Corona has launched Olympic collaboration products, including Corona Extra and Corona Cero, in the Chinese market, enhancing its appeal as a premium beer brand [2][4] Group 2: Consumer Engagement - The brand has created an immersive sunset experience in Altay, Xinjiang, to extend its beach lifestyle concept into winter, allowing ski enthusiasts to capture their perfect winter sunset moments [4] - Corona's marketing actions, including the announcement of ambassadors and local activities, effectively embody the "just for this moment" philosophy while showcasing its resource integration capabilities as an Olympic partner [8][9] Group 3: Brand Positioning - Corona is recognized as a leading global beer brand, operating in 180 countries, and has been ranked as the "most valuable beer brand" in the Kantar BrandZ 2024 and 2025 global brand value rankings [10] - The brand emphasizes outdoor living and a connection to nature, aiming to protect the environment and has achieved a net-zero plastic footprint, reinforcing its commitment to sustainability [10]