工信部等三部门发文，拟培育10个以上百亿级特色酿酒产业园区（附全文）

Core Viewpoint - The "Guidance on Quality Improvement and Upgrading of the Brewing Industry (2026-2030)" aims to enhance the development of the brewing industry in China, focusing on quality, innovation, and internationalization, with specific targets set for 2028 and 2030 [1][39]. Group 1: Development Goals - By 2028, the brewing industry aims to optimize the integration of raw material planting, production, and consumption, enhancing product richness, quality recognition, and brand reputation [1][41]. - The industry plans to cultivate over three traditional advantageous liquor production areas with a scale of over 100 billion yuan and more than ten characteristic brewing industrial parks with a scale of over 10 billion yuan, forming a development pattern of "100 billion parks, 1 trillion clusters, and 10 trillion industries" [1][41]. - By 2030, the industry seeks to improve digitalization, greening, and internationalization levels, significantly enhancing development quality and efficiency, while maintaining stable industry scale and optimizing production capacity and product structure [1][41]. Group 2: Key Tasks - Enhance raw material supply security by promoting the cultivation of specialized brewing raw materials and establishing standardized planting bases [10][11]. - Improve technological innovation in the industry by supporting the development of key technologies and encouraging the standardization and digitalization of traditional brewing processes [13][14]. - Adjust and optimize the industry structure by fostering high-quality enterprises and promoting integrated development across the industry chain [17][18]. Group 3: New Models and Business Formats - Expand and enrich production and sales link models, encouraging deep integration between production and distribution enterprises [25][26]. - Create diverse and integrated consumption scenarios, embedding liquor products into various economic and cultural activities [27][28]. - Promote the "Brewing Industry +" new business formats, facilitating cross-industry integration and developing innovative consumer products [29][30]. Group 4: Brand and Cultural Empowerment - Deeply explore the cultural value of brewing, encouraging the construction of digital resources and the use of technology for cultural dissemination [51][52]. - Accelerate the systematic development of brands, supporting enterprises in creating series of brands tailored to different consumer groups [31][32]. - Promote brand culture through high-quality events and storytelling to enhance the soft power of the Chinese brewing industry [32][33].