新春将至！奥林匹克中心区热“雪”沸腾

Core Insights - The 2026 Aoyuan Spring Festival cultural tourism and ice and snow series activities were launched in Beijing, leveraging the dual opportunities of the "Year of the Horse" and the countdown to the Milan Winter Olympics [1] - The event aims to integrate cultural, commercial, and sports resources to revitalize the "dual Olympic" heritage during the Spring Festival [1] Group 1: Event Themes and Routes - Three distinct premium routes have been created to cater to diverse travel needs during the Spring Festival, focusing on ice and snow enjoyment, "dual Olympic" memories, and traditional cultural experiences [3] - The "Ice and Snow Fun Route" features a comprehensive winter experience across five key venues, including the Bird's Nest and Olympic Forest Park, offering activities suitable for all ages [4][6] - The "Dual Olympic Passion Route" connects the Beijing Olympic Museum and other landmarks, featuring events like a winter carnival and live broadcasts of the Milan Winter Olympics [8] Group 2: Cultural Integration and Activities - The "Cultural Fusion Route" combines traditional and modern cultural experiences at various cultural landmarks, showcasing intangible cultural heritage and innovative performances [9][11] - Activities include a dual temple event with traditional performances, a large-scale temple fair at the National Conference Center, and exhibitions at the China Arts and Crafts Museum [11] Group 3: Economic and Service Enhancements - A new consumption model has been introduced, linking ice and snow activities with accommodation, dining, and retail, providing exclusive discounts for ticket holders [12] - The Olympic Center has transformed from a closed park to an open urban space, attracting over 109 million visitors in 2025 and hosting numerous events, indicating a mature multi-industry ecosystem [14] - The center plans to implement a high-quality development action plan in 2026, focusing on commercial updates and urban enhancements to create a new consumption space and international reception area [14]