深耕B端、破局C端、科技赋能：元隆雅图2025答卷与2026展望

Core Viewpoint - Yuanlong Yatu (元隆雅图) aims to achieve significant milestones in 2025 by advancing its "Big IP + Technology" strategy, focusing on both B-end and C-end markets to drive growth and enhance service efficiency through the application of cutting-edge technologies like AI [1] Group 1: B-end Business Development - Yuanlong Yatu continues to deepen its service for major B-end clients, providing customized solutions in gift planning, digital marketing, and new media marketing, leveraging a collaborative advantage of "physical gifts + content dissemination + data empowerment" [2] - The company has successfully created benchmark cases, such as the "Meow Delivery" pet product series for McDonald's, which has seen high sales and social media engagement, showcasing the effectiveness of product-driven commercial growth [2] - IP collaboration remains a key focus, with the company leveraging the popularity of "Zootopia 2" to create themed plush products that support brand strategies aimed at younger audiences [2] Group 2: C-end Retail Business - 2025 marks a pivotal year for Yuanlong Yatu's C-end strategy, with the launch of over a hundred IP-themed toys and cultural products, including the well-received "Lucky Horse" blind box [4] - The new retail sub-brand "Yuanlong Yuanchuang" has been established, with its first offline store opening in Beijing, indicating the start of the company's "retail year" and expanding into various retail formats [4] - The company is actively engaging in major event licensing, partnering with top-tier events to develop a wide range of licensed products, further solidifying its leadership in the IP cultural industry [4] Group 3: Future Strategy and Technology Empowerment - Looking ahead to 2026, Yuanlong Yatu plans to continue its "Big IP + Technology" dual-driven strategy, focusing on enhancing core capabilities and collaborating with clients and partners to explore new trends and create value [5] - In the B-end sector, the company will concentrate on high-quality marketing services and improve its creative strategies and data insights to deliver high-value solutions tailored to industry needs [6] - For the C-end, the company aims to enrich its IP toy and cultural product offerings, optimize online operations, and leverage its role in the Beijing Commercial Association to promote local cultural products [6] - The company will increase investments in digitalization and intelligence, integrating AI into various business processes to accelerate its transformation and enhance high-quality development [6]