Jing Ji Guan Cha Wang·2026-02-14 06:33Group 1 - Haier Smart Home has officially become a partner of the Italian Serie A, leveraging innovative technologies like Haier-Cam to enhance brand exposure and accelerate global high-end market expansion [1] - The company announced its 2026 strategy on February 8, focusing on a "user-centered technology ecosystem," and reported record revenue and profit for the first three quarters of 2025, with profit growth exceeding 10% for five consecutive years [1] - As of January 31, 2026, Haier has repurchased approximately 1.201 billion yuan worth of shares and plans to increase the dividend payout ratio to 50% for the 2025-2026 fiscal year [1] Group 2 - As of February 13, 2026, Haier's stock price closed at 25.70 yuan, with a daily decline of 0.73% and a trading volume of 688 million yuan, while the stock has seen a cumulative drop of 1.42% over the past five days [2] - The technical analysis indicates that the stock price is near a support level of 25.65 yuan, with a resistance level at 26.54 yuan [2] Group 3 - For the first nine months of 2025, Haier reported revenue of 234.054 billion yuan, a year-on-year increase of 15.31%, and a net profit attributable to shareholders of 17.373 billion yuan, up 14.64% year-on-year [3] - The company's gross margin slightly increased to 27.2%, and operating cash flow matched net profit at 17.491 billion yuan, indicating stable profit quality [3] - Over 50% of revenue came from overseas markets, with emerging markets in South Asia and the Middle East and Africa experiencing growth rates of 25% to 60% [3] Group 4 - On February 14, an analysis by Upward Capital based on Buffett's value investment criteria highlighted Haier's understandable business model and strong competitive advantages, although it noted concerns regarding low gross margins and high goodwill [4] - Beijing Xianlao Zaji reported that the company's price-to-earnings ratio (TTM) is approximately 10.4 times, at a historical low, with a comprehensive target price of 33.13 yuan, indicating an upside potential of 28.91% [4] - The growth drivers for the company are identified as high-end product offerings, overseas expansion, and policy benefits, with a forecasted net profit increase of 13.21% year-on-year for 2025 [4]